Behind the Scenes of the Arcaa Zola Campaign
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Time to read 2 min
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Time to read 2 min
Our latest collection, 'Zola', came to life in one of the most stunning and unexpected locations: Indonesia. The area covers breathtaking landscape of white sand dunes that sparkle under the sun’s reflection. Its resemblance to the vast deserts of the Middle East makes it a truly unique and otherworldly backdrop for our shoot.
The day was a beautiful balance of creativity and collaboration. Our talented and visionary team captured both photo and video, working seamlessly to bring 'Zola' to life. Leading the visual storytelling was photographer Remy Bernhardt , whose expert eye captured the intricate movement and sculptural essence of each silhouette. Under the golden Indonesian sun, every shot highlighted the artistry and detail of the collection, ensuring the natural beauty of the location elevated the collection’s purpose and design.
At the heart of the campaign is the talented and beautiful Nissia, whose energy and elegance brought 'Zola' to life. Under the warm sun, Nissia effortlessly embodied the essence of the collection—graceful, sculptural, and modern. Her movements across the landscape mirrored the soft flow and structured silhouettes of the designs, creating a sense of harmony between subject and space. Nissia's presence elevated each shot, adding a layer of authenticity and connection to the campaign’s vision.
'Zola' draws its inspiration from sculptural formations and the raw, natural beauty of otherworldly landscapes. The 'Zola' collection combines modern, geo-textured knits with echoing constructions that celebrate dimension, rhythm, and balance.
A palette of French Blue, Soft Pink, earthy Cacao, rich Wine, and dusty Taupe sets the tone for the collection, bringing together relaxed shapes and form-fitting silhouettes. These hues work in harmony to reflect both calm and richness, embodying the very essence of effortless elegance.
At the core of 'Zola' is Arcaa’s commitment to sustainability and responsible processes. The collection is crafted using considered organic and natural fibres, such as premium knitted organic cotton and natural linen—materials chosen for their comfort, durability, and timeless appeal. Each design represents purposeful creation, with versatility and longevity in mind.
Modern textures are the heart of 'Zola'. Geo-textured knits feature refined highlights like contrast piping, exploring dimension through minimalist details. Two-tone ribbed textures embody rhythm and repetition, showcasing a sophisticated balance of simplicity and structure.
The collection also introduces an exclusive jacquard knit design , inspired by the bold art movements of the 1970s. This signature element reflects Arcaa’s approach to refined dressing, where art meets function in wearable, elevated pieces.
With 'Zola', versatility is key. Multi-functional pieces offer a seamless blend of relaxed and form-fitting silhouettes, allowing you to mix and layer pieces for any season or occasion. From sculptural dresses to textured separates, each design prioritises comfort, sophistication, and timeless elegance.
The 'Zola' campaign shoot was an intricate and collaborative effort—a testament to the talent and vision of our creative team. Photographer Remy Bernhardt beautifully captured both stills and motion, ensuring every angle and detail of the collection was highlighted. The stunning location, combined with Nini’s effortless elegance, brought the collection to life in ways we could only imagine. Together, the team transformed an already breathtaking landscape into a canvas of storytelling, where fashion met nature in its purest form.
Whether you’re embracing laid-back summer days or transitioning into cooler evenings, 'Zola' provides the perfect foundation for a wardrobe that is both modern and timeless.
