Press Pause: Behind the Scenes of the Arcaa Solana Resort Campaign
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Time to read 1 min
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Time to read 1 min
In the rush of modern life, we often forget to pause and appreciate the beauty of quiet moments. The Arcaa ‘Solana’ Resort Campaign was created to embrace this idea—slowing down, savouring simplicity, and finding elegance in the serene. We invite you behind the scenes as we share the creative vision, natural inspiration, and effortless beauty that shaped our latest collection.
Set on the secluded white-sand shores of Ekas Bay, Lombok, the campaign unfolded in a breathtaking location. Nestled between towering cliffs and traditional fishing villages, the Innit Lombok sanctuary offered a peaceful retreat. Lombok’s untouched beauty—with its soft beaches and tranquil atmosphere—made it the perfect backdrop for 'Solana.' The island’s natural charm, framed by soaring cliffs and calm waters, captured the collection's essence: timeless, unhurried, and connected to nature.
The ‘Solana’ campaign came to life through the collaboration of an exceptional creative team, with Alena Larionova as the season muse. Photographer Remy Bernhardt worked with the light and landscape to capture natural, elegant moments, while stylist Megan Murray brought her signature effortless style to each look. Behind-the-scenes content creator Karissa Sparkle documented these intimate moments, showing the relaxed energy on set.
Set on the shores of Ekas Bay, the team worked from sunrise to sunset, allowing the natural elements to shape the mood of each shot. As the sun dipped below the horizon, Lombok’s peaceful surroundings allowed everyone to connect more deeply with the collection’s calm, effortless aesthetic.
The 'Solana' collection brings together effortless style and thoughtful design, crafted from organic cotton, linen, and textured fabrics. With nature-inspired colours—vibrant Hibiscus, calming Sky, and earthy Taupe—each piece is designed for versatility and easy wear. From relaxed shapes to refined details, ‘Solana’ offers timeless elegance with a modern touch. These are pieces you’ll love wearing day after day, season after season, made to last and be cherished.
The 'Solana' collection invites you to slow down, embrace the moment, and find beauty in simplicity. We hope discovering our creative process has brought you closer to our vision. Get ready—more beautiful pieces are on the way, perfect for your summer and meant to become lasting favourites in your wardrobe.
