Arcaa was born from a love for simplicity, beauty, and the effortless way clothing can become part of your story. Each piece is designed to feel like a second skin, soft and natural, moving with you through every season. We carefully choose organic cotton, natural fibers, and premium knitted textures, ensuring comfort, durability, and a gentler impact on the earth.

Founded in 2016 in the Byron Bay hinterland, Arcaa is the vision of Australian designer Gemma Stanford. Guided by an intimate understanding of the female form and a deep connection to conscious living, she designs with intention, crafting pieces that honor both the wearer and the world they come from.

We believe in creating fashion that not only looks good but also does good.
Our journey is one of continuous learning and improvement, always with a focus on sustainability and ethical practices.

Our Mission

Born on the coast, inspired by nature and guided by purpose, Arcaa Byron Bay is a reflection of slow, sustainable fashion. We create with intention, designing versatile, timeless pieces that move with you season after season.

With a deep respect for craftsmanship, we choose certified organic fibres and durable, natural fabrics, ensuring every garment is made to last. Because true style isn’t fleeting. It’s considered, effortless and endlessly wearable.

Less, but better. Always.

Our Commitment

At Arcaa, we believe in progress over perfection. Our journey in responsible fashion is always evolving, guided by a deep respect for our environment and community.

As we learn, we share. As we grow, we improve. Sustainability, circularity, inclusivity and transparency are not just ideals, they are the principles shaping our choices, our designs and our future.

PANDA

Giving back

Arcaa proudly supports PANDA, perinatal anxiety and depression Australia, with a donation commitment of $1 from every sale.
Donations go towards staffing the Helpline, producing vital resources for families, and raising awareness so that more parents reach out
early for support. PANDA provides support to parents and families affected by anxiety and depression during pregnancy and within the first
year of parenthood. They are helping to shine a light on a very common, yet serious illness
that affects up to one in five expecting and new parents.

Our Approach

SUSTAINABILITY
We choose progress over perfection, always seeking better ways to honor the earth and our community. Every decision, from fabrics to craftsmanship, is made with care, ensuring a lighter footprint and a lasting impact.
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CIRCULARITY
Every piece has a purpose, designed to be worn, loved, and passed on. We are committed to responsible design, choosing quality over excess and embracing practices that reduce waste. As we learn, we share, because sustainability is a journey we take together.
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INCLUSIVITY
Fashion should feel as good as it looks, for everyone. We create pieces that honor diverse women, real bodies, and every stage of life, always striving for greater inclusivity, transparency, and sustainability.
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